Most annoying moment of the worldcup telecast

in US has gotto be the ads for Statefarm insurance.... Has a pathetic BGM and guy talking nasally the following words
"The world cup is great
Statefarm insurance is great too. Please call your nearest statefarm insurance agent...."

I think I have given much better ads during my college days (remember during the annuals most colleges will have tournaments where u create ads etc)...